Does site search help with SEO?
If you own a website, I’m sure you've heard of the term SEO, which stands for “search engine optimization. In simple terms, SEO is the process of improving your website to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in the search results, the more likely you are to garner attention and attract prospective and existing customers to your website and therefore, your business. As search is one of the main ways in which users discover content online, ranking higher in search engines which will then lead to more website traffic, is the goal for businesses.
Search engines use an algorithm to determine what links to sites to show for any given search query. Such algorithms take into account numerous amounts of different ranking factors to determine their place. The search engine optimization process involves optimizing certain components of the search engine algorithms to rank higher in the search results.
Now that we have a better idea of how search engine optimization works, you may be wondering what is the connection between SEO and site search. A big SEO success factor is having an on-site search tool. A great on-site search provides the user with a better experience overall on almost any website. The connection between search engine optimization is that SEO is what drives users to your site in the first place, and site search helps the users find what they need once they are on your site. Having an on-site search tool will also provide very useful site search analytics, which will help you learn about what exactly your visitors want, which you can then refine, enhance, and fully optimize your SEO strategy.
Final Thoughts
Websites that have a better overall user experience with an on-site search engine will almost always perform better. Having a seamless and easy search function will have a direct effect on your visitor’s interactions on your site and their level of engagement as well. Optimizing your site in UI/UX, search results, loading speed, and other factors will certainly improve your SEO. SpotSearch by OneOrigin is the world’s first AI-powered contextual search engine that will not only help you optimize your site but will also increase your conversion rate, guaranteed. Enhance your user experience with personalized data-driven engagements based on AI-powered suggestions and user-specific analytics. With many powerful and sophisticated features, SpotSearch will give you and your users the best experience
5 ways how site search data can boost your business
In our digital and online world today, users expect relevant, almost instant results, site search needs to be more than just a plain search bar. Your website’s site searches and its data are fundamental to not improve your website itself, but also is the key to boost your business. Users expect to enter your website and to be able to quickly find what they’re looking for. Otherwise, they will leave your site within a few seconds. However, if your search tool is used correctly, it will be a fundamental part of improving your business overall, including boosting conversions, and engagement, and generating valuable insights.
Here are five best practices to do to boost your business with site search
- The search bar should be user-friendly
- Optimize website for mobile
- Use autocomplete, autocorrect, filters, and other facts to assist users in their search
- Make the results page helpful, inspiring, and intuitive
- Analyze search data and continually improve and optimize (have relevant and authoritative content. Don’t forget keywords!
The search bar should be user-friendly as it is the portal your visitors use to engage with your site search. The search bar should be placed in an easy-to-spot location. It should be large enough so that attention is brought to it. It should be placed in a spot that makes sense across all pages. Using autocomplete, autocorrect and other textual prompts will help the user out. Additionally, most users nowadays are searching on their smartphones, not from a browser on a desktop. Such websites should be optimized for mobile devices and should include enhancements such as instant results, autocorrect, and query suggestions, as well as the UI/UX elements being mobile-friendly.
When your visitors use the search bar, the following results page should be helpful, inspiring, and intuitive. The page should be easy to read, easy navigation throughout, comprehensive, and anticipate what the visitor needs without overwhelming them. Promoted banners within the results can be used, the format should be well executed and avoid a “no-results page.”
You should always analyze your search data to understand your keywords better as well as understand your customers better. You will start to see patterns in their behavior and can segment them the same way to segment keywords. By taking a look at your analytics, you can see the path and activities that your website visitors take. This allows you to better target your visitors and continually improve their experience on your site.
Example of a great site search:
SpotSearch, by OneOrigin, is the world’s first ai-powered contextual search engine that provides instant results on the spot and delivers results in more than 40 different languages. SpotSearch is unique, with many powerful features, creating an outbreak within the search industry. It can qualify the nature of search through keyword intelligence, the cognitive behavior of the user, and deliver results that matter to the user. Site admins can easily view data and analytics, promote search results, provide unified results, and much more. SpotSearch has everything you need on a unified, seamless user interface and will always be in context.
Is your site search smart enough?
SiteSearch functionality allows users to accurately search the content of a given website at a faster rate and is one of the most efficient tools that can positively impact your website experience.
Not all site search tools can achieve this excellence.
So what is it that makes a site search technology smart enough?
Here are the key factors,
Delivering intent-based search results: The tool must be smart enough to deliver results by grasping the intention behind the search queries rather than just the keyword-based search results.
Real-time Analytics: We all understand the power of analytics for any website or business as a whole. The tool must be able to provide real-time AI-powered analytics that helps to understand the customer.
Multilingual: The capability to deliver results in multiple languages can bridge the barrier and ensure smooth flow.
On-the-spot search: Not letting users navigate away from the site and providing on-spot results will help in reducing the bounce rate drastically.
External search: Certain situations require external data in such cases the tool must be versed in navigating and getting the contextual information.
With the assistance of SpotSearch, the world’s first AI-powered search engine, you can provide an exceptional website search experience, understand customer behavior in detail, and deliver relevant results instantly in various languages. With its revolutionary select and search feature, the customer journey can be simplified further. Try it now and deliver a seamless site experience.
Site Search & its Importance
Introduction to Site Search:
Site search is a software functionality that allows users to accurately search the content of a given website at a faster rate. The tool is tailored to the individual website. It works exactly like a regular search engine, wherein it indexes the website constantly. It helps users locate relevant content or information amongst the vast amount of data.
Due to the time-saving and efficient capabilities, the search market is growing steadily. Research shows sites using in-site search are more likely to convert than those that don't. This feature also turns out to be one of the best ways to collect information about a user's needs. It is also one of the best ways to tailor the website specifically to those needs.
The Importance Of Site Search:
A strong site search can have a powerful impact on your website. Though the website caters to all the needs of its customers, it can be quite frustrating for the customers if not found at the right time. Therefore, site search helps by combining a great search experience with quick and relevant results, which leads to a positive and persistent interaction between the user and the website.
People tend to leave the website if they don't find relevant results quickly or if they are directed to other search engines. Site search reduces this effect drastically by providing the right results at the right speed, reducing the bounce rate, and directly affecting the website's conversion rate.
Final thoughts:
In a nutshell, site search provides a seamless experience for the customer and a platform for the website owners to understand their customers, keeping both the customer and the website owner's content.
SpotSearch is an in-site search engine that provides an exceptional enterprise search experience, helps you understand your customer behavior in detail, delivers relevant results instantly in various languages, and does not let users navigate to other sites in search of answers. Try it now and provide users with a seamless site experience.
Data Is The New Oil
Just like ‘Oil’, raw data isn’t that valuable. Rather, the value is created when the data is gathered completely and accurately. It is connected to other relevant data, and done so promptly. When properly refined, usable data quickly becomes a decision-making tool. This allows organizations to react to market forces and be proactive in their decision-making.
Similarly, for any website to increase traffic or rank high in the SERP, it needs the relevant data of its users visiting the website. This data is important for any website to increase traffic or rank high in the SERP. This information/data will help optimize the website.
To have such data, costs deary & also, the data cannot be easily analyzed/understood as it’s completely cluttered form.
SpotSearch with its Real-time dashboard provides analytical information about your website, which helps gain deeper insights into your queries. With such information, promoting specific keywords & search results based on your preference will be helpful for the better optimization of the website which later would be helpful for the better ranking of the website on the SERP.
This Real-time processing of data helps in maintaining the track record of users & their behavior, which makes it easier for SpotSearch to provide relevant contextual information.
Experience SpotSearch for the first three months, free of charge
OneOrigin at DrupalCon 2019
OneOrigin is all set to showcase SpotSearch 2.0, at DrupalCon 2019, to be held in Seattle, WA between April 8 – 12.
SpotSearch is the World’s first A.I driven, contextual search engine, delivering results instantly, from your web. An innovation eliminating the need for the user to navigate away from the page and look further for definitions or appropriate results, delivering results on the spot while in context.
Visit us and learn how SpotSearch is redefining Enterprise Search!
Experience SpotSearch for the first three months, free of charge
Introducing Directory Search
It’s difficult for us to remember or have the contact details of everyone we work with within the organization. During times of emergencies or last-minute calls, we tend to look for someone’s details or contact number online on the company website and could hardly find them on time.
SpotSearch’s Directory Search feature makes it easy for us to look for the contact number/details or any information instantly.
SpotSearch by OneOrigin is World’s first AI-infused Contextual Search Engine creating an outbreak within the search industry. It drives instant results on-the-spot, in context at lightning speeds in more than 40 different languages.
SpotSearch’s Directory Search, through its AI mechanisms goes through every page, text, picture, etc to bring in the required information which is in context or relevant to our query in less than 5 seconds.
Experience SpotSearch for the first three months, free of charge
Introducing Role-Based Suggestions
Role-Based Suggestions - SpotSearch
Being able to listen to the site visitors speak their minds in their own words is something more of a superpower.
Understanding the reason behind the visitor’s search & modify the content on the website accordingly is something we all wish for. It’s a tough task for any blogger or content marketer to understand the site visitor’s intent/behavior & provide content to them based on their interests.
SpotSearch‘s Role-based suggestions feature backed by Sia’s AI algorithm, has a unique ability to qualify the nature of the search through keyword intelligence which helps to understand the reason & intent behind the search, such that it delivers relevant & contextual results based on the user behavior & make personalized suggestions to the queries made by the user.
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Introducing In-Site/Document/External Search
Introducing In-Site/Document/External Search - SpotSearch
When looking for some specific piece of information on a particular website, the high chances are that we may not find it there on the website. This prompts us to bounce off the website and go looking for it on one of the search engines.
Firstly, it’s difficult to get users to visit our site, if they bounce off, the whole notion of getting them to visit our site stands void. To decrease the bounce rate of the website, we need to provide users with every piece of information instantly.
OneOrigin seems to have found the solution to this problem by introducing us to the World’s First Unified-AI engine SpotSearch.
SpotSearch with its Insite/Document/External search feature aims at providing a unified, seamless user experience by going through the selected keyword across every page/document/site instantly when a search for a query is performed on a particular website. SpotSearch enables unified results for a specific search, retrieved through powerful Unified Indexing. It can look into every possible site/page through a Multisite configuration. With SpotSearch and its built-in Unique Indexing system, users with specific roles can retrieve search results relevant to their role. Even if the data is not publicly indexed / available.
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Introducing Promoted Search Results
Usually, there’s a lot of information on any given website. Site visitors look for a piece of specific information & bounce off the website without knowing that there is similar related information that would help them in more ways.
Due to this situation, most of the blogs/content/information go unnoticed on the website.
To bring the unnoticed content to the site visitor’s attention, we have to go through other third-party in-website advertising platforms that charge deary.
Promoted Search Results feature by SpotSearch helps in promoting one’s content on their website. Its integrated AI-infused contextual mechanism helps in recognizing the trends in the set of searched data & promote personalized suggestions/results using powerful analytics to the users without having to rely on expensive in-website Ad platforms.
Experience SpotSearch for the first three months, free of charge